Abroadwith

UX/UI design, Branding

Abroadwith immerses language students in the culture of their choice by connecting them with local teachers and homestays. Together with the digital brand agency the Kids, I redefined their visual identity and improved the user experience of their website. In less than 8 weeks, we designed a complete brand guide and web library and created a completely new experience for all Abroadwith users.

Refreshing the identity

Our challenge was to create an identity system that felt bright, approachable, and trustworthy whilst standing out amongst competitors. Because of Abroadwith's young target group, it was important that we injected brightness and fun into the identity to avoid it feeling too stuffy. The result is a fresh and confident design that appeals to both teachers and students.

By mapping out highlights and pain points we discovered that the differences between booking a homestay vs language course were difficult to understand in the current user journey. We therefore improved the booking process by separating 'stays' from 'courses' on the website and designed an improved search functionality, allowing for easier navigation through the website. 

“Thanks to Abroadwith, I found a great teacher to host me not far from Madrid. My Spanish went from basic to fluent in just four weeks, and Javier and his family were delightful.”

Isabel, Abroadwith Berlin