Abroadwith immerses language students in the culture of their choice by connecting them with local teachers and homestays. Together with the digital brand agency the Kids, I redefined their visual identity and improved the user experience of their website. In less than 8 weeks, we designed a complete brand guide and web library and created a completely new experience for all Abroadwith users.
Our challenge was to create an identity system that felt bright, approachable, and trustworthy whilst standing out amongst competitors. Because of Abroadwith's young target group, it was important that we injected brightness and fun into the identity to avoid it feeling too stuffy. The result is a fresh and confident design that appeals to both teachers and students.
Isabel, Abroadwith Berlin