Branding, website design

Somnox aims to let everyone experience the superpower of sleep with minimal intervention. After their first successful years as a Startup, Somnox needed a cohesive brand identity to support the next phase of their business. Over a series of strategy sessions, we created a brand that can flex and grow as Somnox continues to establish itself in the sleep-tech space. Designing a unique strategy, visual identity, and e-commerce experience.


Unlike other pieces of sleep tech—sleep trackers or headbands that measure your brainwaves—Somnox’s Sleep Robot works more intuitively. You simply hold it against your chest, feel it breathe, and snuggle it to sleep. After speaking with Somnox' users, we found that this emotional aspect of their ‘sleep companion’ made all the difference.


Brand concept

Instead of technical jargon used across the industry, we decided to focus on the emotional benefits of truly great sleep. Giving the brand softer edges and infusing it with uplifting and compassionate language. Also, Somnox’s logo was redesigned with specific proportions in mind allowing it to feel more balanced. 


The power of sleep

The pay-off 'Sleep as your superpower' captures Somnox' purpose in just a few words. It radiates Somnox' enthusiasm for sleep and inspires everyone to turn their sleeping problems into a superpower.


The website

Together with the new identity, Somnox' website was completely redesigned to improve the e-commerce experience. We designed the website with mobile-first use in mind and improved the user flow of the site by offering fewer pages and easier navigation. Helping people understand their sleep problems and guiding them directly to the resources that they need.  


Somnox also needed a tone of voice that was compassionate yet uplifting. Like a friend in the know. We worked with a copywriter to create a distinct tone of voice, while simple shapes, humanistic elements, and limited colours made Somnox' new illustrations and icons easy to digest.


“In the ever-crowded sleep tech space, Somnox becomes part of your bedtime routine and creates an emotional bond that I understand.”

Arielle Pardes, WIRED

Development: Jeroen Feron, Joel Breems & Bryan Yip
Strategic direction: The Young