Fascinated by the unsustainable nature of the fashion industry, I designed the circular sock service SwapSocks. Specially designed for millennials, this service offers single socks that can be mixed & matched and are 100% recyclable.  

Fascinated by the unsustainable nature of the fashion industry, I designed the circular sock service SwapSocks. Specially designed for millennials, this service offers single socks that can be mixed & matched and are 100% recyclable.  

Fascinated by the unsustainable nature of the fashion industry, I designed the circular sock service SwapSocks. Specially designed for millennials, this service offers single socks that can be mixed & matched and are 100% recyclable.  

Fascinated by the unsustainable nature of the fashion industry, I designed the circular sock service SwapSocks. Specially designed for millennials, this service offers single socks that can be mixed & matched and are 100% recyclable.  

Fascinated by the unsustainable nature of the fashion industry, I designed the circular sock service SwapSocks. Specially designed for millennials, this service offers single socks that can be mixed & matched and are 100% recyclable.  

Deliverables
Research
Branding
UX / UI Design
Socks

Thanks to
Conny Bakker 
Ruth Mugge 

Deliverables
Research
Branding
UX / UI Design
Product (socks)

Thanks to
Conny Bakker 
Ruth Mugge 

Deliverables
Research
Branding
UX / UI Design
Product (socks)

Thanks to
Conny Bakker 
Ruth Mugge 

Deliverables
Research
Branding
UX / UI Design
Product (socks)

Thanks to
Conny Bakker 
Ruth Mugge 

Deliverables
Research
Branding
UX / UI Design
Product (socks)

Thanks to
Conny Bakker 
Ruth Mugge 

Research

I visited the Ivory Garments factory in Jordan as a deep dive into the fashion industry. I also interviewed experts and millennials—a generation that soon will be the largest consumer generation in history—to learn more about their wardrobe, style & mindset.  

Research

I visited the Ivory Garments factory in Jordan as a deep dive into the fashion industry. I also interviewed experts and millennials—a generation that soon will be the largest consumer generation in history—to learn more about their wardrobe, style & mindset.  

Research

I visited the Ivory Garments factory in Jordan as a deep dive into the fashion industry. I also interviewed experts and millennials—a generation that will soon be the largest consumer generation in history—to learn more about their wardrobe, style & mindset.  

Research

I visited the Ivory Garments factory in Jordan as a deep dive into the fashion industry. I also interviewed experts and millennials—a generation that soon will be the largest consumer generation in history—to learn more about their wardrobe, style & mindset.  

Research

I visited the Ivory Garments factory in Jordan as a deep dive into the fashion industry. I also interviewed experts and millennials—a generation that soon will be the largest consumer generation in history—to learn more about their wardrobe, style & mindset.  

“We are under increasing pressure from fashion brands to produce faster & cheaper. Some brands even demand that we send their items by plane instead of a ship to get them to the shops faster. Of course, this makes our impact on the environment much higher.”

Vikram Sachdeva - Director Ivory Garments

“We are under increasing pressure from fashion brands to produce faster & cheaper. Some brands even demand that we send their items by plane instead of a ship to get them to the shops faster. Of course, this makes our impact on the environment much higher.”

Vikram Sachdeva - Director Ivory Garments

“We are under increasing pressure from fashion brands to produce faster & cheaper. Some brands even demand that we send their items by plane instead of a ship to get them to the shops faster. Of course, this makes our impact on the environment much higher.”

Vikram Sachdeva - Director Ivory Garments

“We are under increasing pressure from fashion brands to produce faster & cheaper. Some brands even demand that we send their items by plane instead of a ship to get them to the shops faster. Of course, this makes our impact on the environment much higher.”

Vikram Sachdeva - Director Ivory Garments

“We are under increasing pressure from fashion brands to produce faster & cheaper. This makes our impact on the environment much higher.”

Vikram Sachdeva - Director Ivory Garments

Opportunity areas

It was clear that the industry was at a tipping point, and the insights from the research were translated into six opportunity areas. Each opportunity area highlights a shift between the current- and future industry and thus presents an exciting opportunity for innovation.

Opportunity areas

It was clear that the industry was at a tipping point, and the insights from the research were translated into six opportunity areas. Each opportunity area highlights a shift between the current- and future industry and thus presents an exciting opportunity for innovation.

Opportunity areas

It was clear that the industry was at a tipping point, and the insights from the research were translated into six opportunity areas. Each opportunity area highlights a shift between the current- and future industry and thus presents an exciting opportunity for innovation.

Opportunity areas

It was clear that the industry was at a tipping point, and the insights from the research were translated into six opportunity areas. Each opportunity area highlights a shift between the current- and future industry and thus presents an exciting opportunity for innovation.

Opportunity areas

It was clear that the industry was at a tipping point, and the insights from the research were translated into six opportunity areas. Each opportunity area highlights a shift between the current- and future industry and thus presents an exciting opportunity for innovation.

The opportunity areas demonstrate the changing mindset of the consumer but the research also revealed a more practical problem. One item was always disappearing, wore down, or was totally unsustainable... Socks!

The opportunity areas demonstrate the changing mindset of the consumer but the research also revealed a more practical problem. One item was always disappearing, wore down, or was totally unsustainable... Socks!

The opportunity areas demonstrate the changing mindset of the consumer but the research also revealed a more practical problem. One item was always disappearing, wore down, or was totally unsustainable... Socks!

The opportunity areas demonstrate the changing mindset of the consumer but the research also revealed a more practical problem. One item was always disappearing, wore down, or was totally unsustainable... Socks!

The opportunity areas demonstrate the changing mindset of the consumer but the research also revealed a more practical problem. One item was always disappearing, wore down, or was totally unsustainable... Socks!

“I find socks very annoying items. Although I don’t buy anything at fast-fashion chains and I’m very against them, I have to admit that I do buy my socks at the Primark.”

Geerten Harmens - Vintage hero

“I find socks very annoying items. Although I don’t buy anything at fast-fashion chains and I’m very against them, I have to admit that I do buy my socks at the Primark.”

Geerten Harmens - Vintage hero

“I find socks very annoying items. Although I don’t buy anything at fast-fashion chains and I’m very against them, I have to admit that I do buy my socks at the Primark.”

Geerten Harmens - Vintage hero

“I find socks very annoying items. Although I don’t buy anything at fast-fashion chains and I’m very against them, I have to admit that I do buy my socks at the Primark.”

Geerten Harmens - Vintage hero

“I find socks very annoying items. Although I don’t buy anything at fast-fashion chains and I’m very against them, I have to admit that I do buy my socks at the Primark.”

Geerten Harmens - Vintage hero

SwapSocks

I therefore decided to use socks as a medium to change the industry from the bottom up and designed a collection of 40 single socks with different patterns. All socks can be mixed & matched and are made from 100% recyclable Econyl. Allowing millennials to let their feet speak as well as solving the problem of missing socks. 

SwapSocks

I therefore decided to use socks as a medium to change the industry from the bottom up and designed a collection of 40 single socks with different patterns. All socks can be mixed & matched and are made from 100% recyclable Econyl. Allowing millennials to let their feet speak as well as solving the problem of missing socks. 

SwapSocks

I therefore decided to use socks as a medium to change the industry from the bottom up and designed a collection of 40 single socks with different patterns. All socks can be mixed & matched and are made from 100% recyclable Econyl. Allowing millennials to let their feet speak as well as solving the problem of missing socks. 

SwapSocks

I therefore decided to use socks as a medium to change the industry from the bottom up and designed a collection of 40 single socks with different patterns. All socks can be mixed & matched and are made from 100% recyclable Econyl. Allowing millennials to let their feet speak as well as solving the problem of missing socks. 

SwapSocks

I therefore decided to use socks as a medium to change the industry from the bottom up and designed a collection of 40 single socks with different patterns. All socks can be mixed & matched and are made from 100% recyclable Econyl. Allowing millennials to let their feet speak as well as solving the problem of missing socks. 

Swapping

Since the socks are made from Econyl, a closed-loop system was set up together with Healthy seas, Aquafill and Starsocks, allowing the socks to be fully recycled into new ones. On the consumer side, the swapping of socks was encouraged by offering a 'swap discount'. Directly returning a part of the (material) profit to the consumer.  

Swapping

Since the socks are made from Econyl, a closed-loop system was set up together with Healthy seas, Aquafill and Starsocks, allowing the socks to be fully recycled into new ones. On the consumer side, the swapping of socks was encouraged by offering a 'swap discount'. Directly returning a part of the (material) profit to the consumer.  

Swapping

Since the socks are made from Econyl, a closed-loop system was set up together with Healthy seas, Aquafill and Starsocks, allowing the socks to be fully recycled into new ones. On the consumer side, the swapping of socks was encouraged by offering a 'swap discount'. Directly returning a part of the (material) profit to the consumer.  

Swapping

Since the socks are made from Econyl, a closed-loop system was set up together with Healthy seas, Aquafill and Starsocks, allowing the socks to be fully recycled into new ones. On the consumer side, the swapping of socks was encouraged by offering a 'swap discount'. Directly returning a part of the (material) profit to the consumer.  

Swapping

Since the socks are made from Econyl, a closed-loop system was set up together with Healthy seas, Aquafill and Starsocks, allowing the socks to be fully recycled into new ones. On the consumer side, the swapping of socks was encouraged by offering a 'swap discount'. Directly returning a part of the (material) profit to the consumer.  

Packaging & Identity

To make the swap experience fun and exciting, extra attention was paid to the identity and the packaging. The logo was set in a bold type font and the swapbox itself was made from durable material. Allowing consumers to directly re-use the packaging for swapping.

Packaging & Identity

To make the swap experience fun and exciting, extra attention was paid to the identity and the packaging. The logo was set in a bold type font and the swapbox itself was made from durable material. Allowing consumers to directly re-use the packaging for swapping.

Packaging & Identity

To make the swap experience fun and exciting, extra attention was paid to the identity and the packaging. The logo was set in a bold type font and the swapbox itself was made from durable material. Allowing consumers to directly re-use the packaging for swapping.

Packaging & Identity

To make the swap experience fun and exciting, extra attention was paid to the identity and the packaging. The logo was set in a bold type font and the swapbox itself was made from durable material. Allowing consumers to directly re-use the packaging for swapping.

Packaging & Identity

To make the swap experience fun and exciting, extra attention was paid to the identity and the packaging. The logo was set in a bold type font and the swapbox itself was made from durable material. Allowing consumers to directly re-use the packaging for swapping.

Website

The Swapsocks website is next to a webshop, also a place where millennials can learn about the do's and don'ts of sustainable fashion. The home page explains the recycling- and swapping process of the socks, whereas the community page provides consumers with tips & tricks on how to lead a better textile life.

Website

The Swapsocks website is next to a webshop, also a place where millennials can learn about the do's and don'ts of sustainable fashion. The home page explains the recycling- and swapping process of the socks, whereas the community page provides consumers with tips & tricks on how to lead a better textile life.

Website

The Swapsocks website is next to a webshop, also a place where millennials can learn about the do's and don'ts of sustainable fashion. The home page explains the recycling- and swapping process of the socks, whereas the community page provides consumers with tips & tricks on how to lead a better textile life.

Website

The Swapsocks website is next to a webshop, also a place where millennials can learn about the do's and don'ts of sustainable fashion. The home page explains the recycling- and swapping process of the socks, whereas the community page provides consumers with tips & tricks on how to lead a better textile life.

Website

The Swapsocks website is next to a webshop, also a place where millennials can learn about the do's and don'ts of sustainable fashion. The home page explains the recycling- and swapping process of the socks, whereas the community page provides consumers with tips & tricks on how to lead a better textile life.

SwapSocks were found to save more than 70% in energy and CO2 emissions as well as offering a great business case. The concept therefore shows that even fast fashion can be circular if we learn to think about the end-of-life of products, right from the beginning. 

SwapSocks were found to save more than 70% in energy and CO2 emissions as well as offering a great business case. The concept therefore shows that even fast fashion can be circular if we learn to think about the end-of-life of products, right from the beginning. 

SwapSocks were found to save more than 70% in energy and CO2 emissions as well as offering a great business case. The concept therefore shows that even fast fashion can be circular if we learn to think about the end-of-life of products, right from the beginning. 

SwapSocks were found to save more than 70% in energy and CO2 emissions as well as offering a great business case. The concept therefore shows that even fast fashion can be circular if we learn to think about the end-of-life of products, right from the beginning. 

SwapSocks were found to save more than 70% in energy and CO2 emissions as well as offering a great business case. The concept therefore shows that even fast fashion can be circular if we learn to think about the end-of-life of products, right from the beginning.