Circular socks
for Millennials


Like a Local 

Swap your socks for a better textile life

Fascinated by the unsustainable nature of the fashion industry, I designed the circular sock service SwapSocks. This service offers single socks that can be mixed & matched and are 99% recyclable. Together with the socks, the website offers a platform that aims to teach millennials about the do’s and don'ts of sustainable fashion.

5 years ago, I started the free Like a Local city guide, to share my favourite local spots with the many tourists that visit Delft. Now, more than 150 places give away our free guide every day.

5 years ago, I started the free Like a Local city guide, to share my favourite local spots with the many tourists that visit Delft. Now, more than 150 places give away our free guide every day.

Role
Research
Branding
Digital


Research direction:

Conny de Bakker 
Ruth Mugge
 


Visual design
Branding
Digital

Together with:
Hannah Harmens

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From factory to wardrobe

to get a better picture of the current challenges in the fashion industry, I visited the Ivory Garments factory in Jordan where I spoke with the textile workers. Back home, I also spoke with industry experts and interviewed 7 millennials about their style, wardrobe, and mindset. The insights from these interviews were translated into six opportunity areas for innovation, that highlight the shifts between the current- and future industry.  

Every six months, we team up with the local entrepreneurs of Delft to create Like a Local. For every edition, we shoot new pictures, adjust the copy and create custom illustrations.

Every six months, we team up with the local entrepreneurs of Delft to create Like a Local. For every edition, we shoot new pictures, adjust the copy and create custom illustrations.

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"We are under increasing pressure from fashion brands to produce faster & cheaper. Some brands even demand that we send the shipment by airplane instead of a ship to get their items to the shops faster. Of course, this makes our impact on the environment much higher."

- Vikram Sachdeva, director Ivory Garments

The world’s first recyclable sock

Among many industry-wide problems, the consumer research also revealed a practical problem that millennials experienced with their socks; they disappeared, were not durable, and not recyclable at all. To solve this problem, I designed a collection of 40 single socks with different patterns. All socks can be mixed & matched and are made from 99% recyclable Econyl. A closed-loop system makes the swapping & recycling of the socks possible and encourages customers to take part in the process.

Over the years, Like a Local expanded into a platform that includes a city guide, an Instagram page and a website. So far, we guided more than 80K+ users through Delft and published 9 editions of our successful guide

Over the years, Like a Local expanded into a platform that includes a city guide, an Instagram page and a website. So far, we guided more than 80K+ users through Delft and published 9 editions of our successful guide

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“I find socks very annoying as they always disappear. This is why I buy my socks at the Primark, even though I’m very against fast fashion and always buy second hand.”

- Raouf, millennial and vintage hero

Raouf

A concept from product to platform

Next to the design and production of the socks, a brand identity, website and packaging were designed as part of the concept. The website serves as a platform where SwapSocks consumers can shop, meet, and learn about sustainable fashion. The packaging engages in this conversation as well and encourages consumers to swap their socks, next to providing tips & tricks on how to lead a better textile life.

Over the years, Like a Local expanded into a platform that includes a city guide, an Instagram page and a website. So far, we guided more than 80K+ users through Delft and published 9 editions of our successful guide

Over the years, Like a Local expanded into a platform that includes a city guide, an Instagram page and a website. So far, we guided more than 80K+ users through Delft and published 9 editions of our successful guide

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Next Project

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